2011 D&AD Brief : IKEA Catalogue / Posters

This project came from a D&AD brief from my time studying my HND. The brief was to create a new IKEA Catalogue cover and posters to advertise the new catalogue. I really enjoyed this brief and I hoe it shows in my designs. Although I created a set of four colourful and simple-ish designs, I tried to add extra meaning within them, for example I used the lamps to create a look of DNA and a sense of togetherness and I wanted to give the feeling of the comfort of a sunset after a satisfying day using 2 chairs and a lampshade. However if the feelings I wanted to portray are not picked up on, I can honestly say that I am 100% happy with the designs if they are simply aesthetically pleasing.

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